If you like haggling for the best price, you might want to head out to Hoi An Market in Hoi An Ancient Town and take in the atmosphere. Hotels.com travelers also say the area is full of friendly people and has lots of nice beaches. Splash some more cash at Hoi An Night Market and Hoi An Cloth Market.
You can learn about the history of Hoi An with a visit to Assembly Hall of the Fujian Chinese Congregation. Stroll along the beautiful beaches in this culturally rich area, or check out its top-notch restaurants.